Magazines Meet Social Media

The digital era has shaken up the media industry and will continue to do so. Magazines are discovering their ability not only communicate with their audience but also to interact with them in a way that will change content and the brand of the magazine itself.

I enrolled in the #NewhouseSM4 course knowing that it would give me skills I was lacking to enter the publishing industry during this time of change. This past week I was able to combine my knowledge of the magazine industry with everything I have learned in the class.

Research for this project was unlike any research I had done before. Instead of sitting in a library looking for studies I just Googled “magazines using social media.” As I discovered all the cool things magazines were taking on to go digital, all I had to do to collect the data was tweet my links with our group hashtag; #socialmags.

The research also became social as I collected it using Pearltrees. Pearltrees is a great curation tool for organizing content around a certain subject. I found it to be very visually appealing, and therefore much less intimidating than my usual stacks of notebook papers full of research.

Before presenting to the class, we met with Dr. Ward via a Google+ Hangout. Google+ has become one of my favorite social media platforms. In a Google+ Hangout, my team and I were able to edit documents together in the comfort of our rooms and sweats.

We were down to business…then we discovered Google Effects!

After the presentation, Storify was a great tool for curating what the class thought about and learned from our group. It’s tools such as Storify and Hashtracking that have given evidence to the power and influence of social media as necessary tools in the media industry during the digital era.

Check out the presentation!

Social Media at Syracuse University with Kate Brodock

photo from Adelyn Biedenbach (@adelynlee)

On October 24, 2012, Kate Brodock, Executive Director of Digital & Social Media, Syracuse University. It was amazing to learn how many social media outlets the university is utilizing as well as how many are inactive and yet associated with Syracuse University. To manage social media strategy for an institution that has four audiences: prospective students, current students, alumni, and community members, the university has students running accounts. Students running these accounts has formed a great relationship between the school and all audiences.

One of the most interesting things to learn was how to handle a PR crisis via social media. Kate Brodock mentioned the Bernie Fine case as an example of how quickly reactions hit social media. The university social media teams were given a 30 minute heads up before the ESPN news release went public. Knowing social media would be hit first, Kate Brodock took over the channels and prepared her students for PR crisis social media.

Click on the image above for student reactions in my storify about Brodock’s visit!

Social Business with Michael Brito

The SVP of Social Business Planning at Edleman Digital, Michael Brito, chatted with the #NewhouseSM4 Newhouse social media class at Syracuse University on October 17, 2012.


Students often use social media to promote themselves in college. Those of us in communications also use it to promote our work. However, social media is used by companies everyday and, as we learned from Michael Brito, the understanding of how to use social media and all of the outlets under that large umbrella are important skills. But just putting Facebook or Twitter on your resumé doesn’t count.

Instead, Michael Brito taught us the importance of understanding how to use social media as a tool used to engage with your audience, company and marketing strategies. His presentation reminded me how essential social media skills have become. While I aspire to work in editing, the skills taught by Michael Brito and my professor @DR4WARD are skills every field has come to need and I know I will utilize in my future.

Check out Michael Brito’s presentation to #NewhouseSM4 here:

Here’s a storify that takes a look at what students learned and their reactions to the presentation!

The Dalai Lama Inspires a Social Media Connection at Syracuse University


‎(Photo by Neilson Barnard/Getty Images for Syracuse University) 2012 Getty Images

On Monday October 8 and Tuesday October 9, 2012 the Dalai Lama came to Syracuse University for a conference and concert two-day event. While there was much learned about the goals for world peace and particularly the lesson of tolerance,  the discussion of social media influence took center stage before, during and after the event.

Social Media gave the conference and One World Concert a worldwide audience even though the event took place in Syracuse, New York. I was fortunate enough to be there for the #OneWorldConcert however, was unable to attend the morning or mid-afternoon panel. By following the Twitter stream #CGPGlobal I was able to experience the panel discussions through pictures, quotes and even video. It was a tribute to the influence of social media, a tool that I believe should be utilized more for events such as this one.

I felt that I could connect with the students who were able to attend the panels and keep up with discussions that followed. The One World Concert was not only an amazing experience and extremely entertaining event, it was also another way to connect to the world outside of the Carrier Dome. Tweeting about the event was like being a part of a VIP group and documented the event in a way that I had not experienced before.

My favorite use of social media was the Syracuse University Pinterest. I was immediately able to look at professional images that were so much better than I ever could have hoped to capture through my Droid. I shared the images and video through Pinterest, Facebook and Twitter. Social Media was a huge part of this event and I now understand how it can be used to enhance everyone’s experience within the room or event and beyond.

[View the story “His Holiness, The Dalai Lama, Comes to Cuse ” on Storify]

From ttyl lyl to Making Professional Connections

I have always been late to the social media party. My first encounter with social media was AOL Instant Messenger, which my mother forbid me to use until I was in eighth grade and only after I claimed it was necessary in order to get updates on my field hockey schedule.

During freshman year of high school my friends kept telling me they couldn’t tag me in photos, which was “so lame.” So finally, I got on Facebook. I upgraded from tagging pictures to full on stalking the girls I didn’t like and the guys I did. Then senior year, Twitter happened. At first I only followed my friends so we could tweet about our teachers and classmates during school.

When I got to Syracuse University I kept up with my friends from home on Facebook and used Twitter as a procrastination tool. It wasn’t until this past summer that I got back to tweeting. But this time I wouldn’t tweet about my Starbucks coffee drinks. Instead I tried to tweet current news about health and journalism.

After accepting my position as a digital intern with I knew I needed to get more comfortable with writing in 140 characters. That’s when I enrolled in the social media course offered at Newhouse. I’ve learned so much more than I thought there was to know and look forward to exploring the endless world of social media.

The course has made me more comfortable with social media tools and taught me how to contribute to the conversations online. I know these skills will improve my professional résumé. I do believe the publishing industry will rely on social media to broaden their readership and therefore I will always try to keep up with the fast-paced changes in the social media world.

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